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    • Subscriber Section
  • How it all Works
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    • The Interview
      • Interview and Questionnaire
      • Social Grade
      • Frequency Scale
      • Brands Covered
      • Lifestyle and classification data
    • Print and Digital Data Integration
    • Technical Information
      • Fieldwork and response rates
      • Data processing and outline
      • Statistical significance
      • Sampling
    • Readership and circulation trends
      • The difference and divergence between readership and circulation
      • Readers per copy
  • Access to PAMCo
    • How to access PAMCo data
    • How to subscribe
    • Rules & Parameters
      • Measurement Criteria
      • Publication rules
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    • Aggregated Entities Rules
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  • How it all Works
    • Methodology
    • The Interview
      • Interview and Questionnaire
      • Social Grade
      • Frequency Scale
      • Brands Covered
      • Lifestyle and classification data
    • Print and Digital Data Integration
    • Technical Information
      • Fieldwork and response rates
      • Data processing and outline
      • Statistical significance
      • Sampling
    • Readership and circulation trends
      • The difference and divergence between readership and circulation
      • Readers per copy
  • Access to PAMCo
    • How to access PAMCo data
    • How to subscribe
    • Rules & Parameters
      • Measurement Criteria
      • Publication rules
      • Total Brand Reach (TBR)
    • Aggregated Entities Rules
  • FAQs
  • Training
    • PAMCo Training
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PAMCo Bridge 4 2021

PAMCo – Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world leading methodology.

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