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PAMCo 4 2020 Data
(Apr’19 – Mar’20 print data with Sept’20 Comscore data)

Good Morning,

Today we release the final cross-platform audience readership figures for 2020, showing that 94% of British adults consume magazine and newsbrand content across a month. The data covers the period April 2019 – March 2020 print data with September 2020 Comscore data.

As you know from previous communications and the webinar we held last month, PAMCo is working with our partners at Ipsos on a new methodological approach and we are making good progress in testing this methodology and are still on track to release new print and digital data in mid 2021.

We will keep you updated in future newsletters of our progress but, in the meantime, I hope you, your families, friends and colleagues remain safe and healthy.

All the very best

Simon Redican
Chief Executive of PAMCo

All results are embargoed until 00:01 on the 9th December. This means that the data should not be publicly commented on until after the embargo has been lifted and data released to the wider market.

Latest Results

This release covers the period April 2019 to March 2020* for print data and Sept 2020 for Comscore data.

*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Sept’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 4 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for September 2020

Click here to view the Total Market tables »
Click here to view the Magazine tables »
Click here to view the Newsbrand tables »
Click here to view the Aggregated Entities table »

The full set of results, including detailed breakdowns and spreadsheets, are available here

Infographics

Please find below links to our latest series of infographics summing up the latest data release. These are very handy for downloading and adding to your presentations and client updates.

Infographics »

To access a wider range of Infographics, click here

Developing a mixed methodology for PAMCo

Despite the restrictions introduced by a second lockdown, we have been able to conduct part of the live test scheduled for Q4 2020.

The data collected in October 2020 have provided a solid basis for assessing our new methodology. Initial findings show that an ‘online first’ approach can deliver credible readership results when sampled address can be followed-up face-to-face by field facilitators.

Following recommendations from the Technical Group, the PAMCo Board have agreed to resume fieldwork as soon as possible with the aim to provide the market with fresh print and digital readership data in mid-2021

In the meantime we will continue to keep the industry updated on progress via future newsletters but if anyone has any further questions please feel free to contact any of the PAMCo team and their contact details can be found here https://pamco.co.uk/about-us/meet-the-team/

Throughout the pandemic the need for trusted information has never been higher

Newsworks’ managing director Jo Allan recently wrote for The Drum about the resilience of news brands during the coronavirus pandemic and why advertisers should take note. “Throughout the pandemic the need for trusted information has never been higher. The growth in reader numbers show it. Our research validates it. And even The Queen recognises it.” You can read the article here.

Magnetic Spotlight Awards 2020

If you want to see some really effective magazine advertising partnerships, make sure you watch Magnetic’s Spotlight Awards on December 3 at 4.30pm. You can register to view here > https://bit.ly/3dslMWS

For more information on the following topics, please click the links

PAMCo FAQs >>
PAMCo Measurement Criteria >>
PAMCo Rules for Publication >>

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PAMCo 4 2020 Data (Apr’19 – Mar’20 print data with Sept’20 Comscore data)